After graduating with an Honours degree in Communications, majoring in media arts and production, I actually began my career as a video creator and editor. My first jobs were with the Sydney Children's Hospital of Westmead Institute of Sports Medicine and Red Nose Australia, writing, directing, and editing educational videos.
This background has allowed me to have a creator's eye when managing larger multimedia campaigns.
Endometriosis Australia
An example of similar work can be found here. Taking footage from a larger documentary project for Endometriosis Australia, I edited together three webinars.
This was more difficult than it might seem, as the original documentary was focused on the stories of women with endometriosis with contextual support from medical experts. Given nothing but the footage of the experts, I had to essentially write three webinars. Ultimately I came up with three distinguisable topics: awareness, diagnosis, and treatment.
nbn
I was an external content lead for nbn for its Made for More campaign. Purpose made to advertise nbn's faster plans, with a focus on their reliablity when compared to 5G, it was targeted at customers concered about 4k streaming, remote work, and gaming.
Check out the landing page and this video explainer of how a fibre connection helps with ultra HD streaming.
Various
People wil tell you that what goes on the internet, stays on the internet; that to post something online is to write in pen and not pencil. These people are wrong, and perhaps were only right in the past because the nature of the internet wasn't fully understood.
The internet is finite, not infinite. Its size is constrained by physical infrastructure and its content by human whims. If something is interesting or beloved enough, it will last, because even if the original user/company/artist decides to no longer maintain it, it will have been copied and preserved somewhere. But that bar is higher than you might think.
I used to write for a magazine called Country Update. Once it had a website that contained every article I wrote for the publication. Today I can't even tell if the physical magazine is still sold because the website is gone and the social media pages' most recent posts are a year old. Similarly, an old social media ad I took a part in creating might live on a backup server somewhere, but the company that put it on Facebook and Instagram rarely has a reason to keep it available once the campaign is over.
Said more plainly: some of the stuff I've done can no longer be found. (I rambled above because I figured if you were fascinated by my portfolio enough to get to the final part of the final section, you are probably up for it.) This is why across this website you'll see me using the internet archive to surface older work.
Unfortunately, several multimedia campaigns of mine are no longer available. Of those, I'd like to point out two campaigns I ran or took part in that were noteworthy to me.
- CMC Markets: I wrote and managed a multimedia campaign 'Don't Asterisk Your Profits'. The premise was that CMC Markets was upfront about its costs and didn't hide fees. It included videos, how-to guides, and much more. A cut down social ad still remains (I wrote the script).
- Engineers Australia: I wrote and directed videos inspirational videos celebrating Australian Engineers and Engineers Australia.