I am a Sydney-based communications specialist with over 14 years of experience turning complex information into compelling narratives.
My career began in the world of journalism, writing for publications like Vice Australia. Today, I use that same rigorous, investigative approach to help executives, public institutions, and leading brands—like Salesforce, Vimeo, and nbn—communicate with clarity and authority.
Whether it’s navigating a sensitive media environment, managing a multi-channel content rollout, or writing an executive speech, my goal is always the same: to deliver the right message to the right audience.
But everyone in comms says some variation of that, no? I believe to be compelling, you have to sound like you, and you can't say what others are saying. That's why I help my clients be different. Not in a “move fast and break things” way, but in a “let’s just check if the conventional wisdom is hurting us” way.
Core Capabilities
Select Experience
Content Strategist & Senior Editor
2020 – PresentDesigning strategic campaigns across video, eBooks, and articles for clients including nbn, Salesforce, and Vimeo. Providing high-level narrative advice to executives and overseeing major commercial publications like Chartered Accountants’ Acuity.
Managing Editor
2018 – 2020Worked directly with the CEO on high-level messaging. Led a team of writers to deliver a monthly magazine, news hub, and daily newsletter, dramatically increasing website traffic and introducing innovative formats like podcasts.
Writer & Content Lead
2016 – 2018Steered content strategy for highly regulated financial clients including CommSec and Colonial First State, navigating complex environments impacted by the Royal Banking Commission.
Journalist & Content Creator
2009 – 2016Authored over 50 articles on high-stakes topics requiring rigorous research and tight-deadline reporting. Also worked as a freelance videographer and scriptwriter.