While working for Content Marketing Agency Mahlab, I was the editor of HRM, a brand we created and managed for the Australian Human Resources Institute (AHRI), a professional association for HR professionals with ~20,000 members.
HRM contained a membership magazine, which was always ranked highly as a membership benefit, an online site that acted as a funnel for future members, and an e-newsletter which acted as a funnel for the website. I led a team of two full-time writers, a part-time designer, and a cadre of freelancers for various duties (photographers for covers and stories, writers for stories, etc).
The Brief
I had worked under the previous editor of HRM for two years before taking on leadership. AHRI's main goal the whole time was HR certification. Whereas the accounting profession had
The Execution
Detail how you approached the writing. Did you have to collaborate closely with storyboard artists or technical teams? This is your space to show your expertise.
Examples Of Work
- A feature that ran in both the magazine and online on the potential for companies to be held criminally liable for the outcomes of their cultural practices.
- I insisted on a proactive, speedy reaction to current events, one that sought an original angle from which our audience would benefit. Leading by example, when the pandemic got underway, I spoke to two psychologists and wrote a detailed guide about how to reassure colleagues and employes who were experiencing anxiety.
- I also oversaw the completiion of dozens of print magazines. Please email me (link at the top) if you'd like to see the PDFs.